When it comes to web design, colors are very important. It gives life to the design of the website. And to tell you frankly, the color you chose for your website can make or break the overall beauty and aesthetic of the website. For instance, if you will use the website to sell products like hair bows and hair ties for girls, using pink and other girly or light colors is advisable. On the other hand, if you will use the website for professional services, you might want to consider choosing a clean white background and an elegant gray or black text all over the website. But, if you’re not into web design, determining the appropriateness of the colors might not be as easy as you want it to be. Here, we will discuss the psychology of choosing a color palette and what do colors mean in web design.
Choosing the colors is very subjective. The colors that look pleasant in your eyes might not convey the same meaning to others. This is one of the main reasons why colors are a bit complicated to work with. The key element when working with colors is the balance. Well, it is the key element in almost every aspect of design, am I right? So, let’s put it this way, if you want your website to look clean and tidy, choosing two to three colors that correspond with each other is advisable as it will help in making the overall website aesthetic balanced and neat.
In another case in point, the colors used in the website design are primarily based on the designers own perspective. If he or she is fond of the color blue, the hues similar to it can be used. The primary importance of colors in web design revolves around the proper combination.
Aside from the color combination, it is also worth noting that each and every color from the wheel offers different symbolisms. Thus, some colors might not be appropriate if the person viewing the website came from a specific geographic location or group. Some of the general essences of colors are the following:
- Red symbolizes being bold and fierce. It is also associated with desire and excitement. In the general settings, red is commonly used as an accent color to lessen its fierceness. It is also used in promotions as it can easily attract the attention of the website visitors.
- Blue is one of the most favored colors in the color wheel. It can go from being professional to cute. The variation of the color is subtle making it look good in a wide variety of combination.
- White is most commonly used as a background as it is clean and neat. Aside from that, white offers a minimalistic approach that is highly suitable for professional and personal websites.
- Gray is another favorite for website designers looking for a traditional and classic color that is not as harsh as the black. It does give enough professionalism without being too dark.